Disrupting the IT infrastructure industry

Upstack is not only disrupting the antiquated IT infrastructure brokerage industry, but it’s also reimagining a new dynamic career path for the best and emerging sales talent. With this comes an opportunity to own unique space in the category while defending any competitor inroads. Identifying this ownable space ensured key audiences understood Upstack’s strengths irrespective of competitor activity. Since the rebrand and associated 2022 launch, Upstack has achieved $100m+ in funding.

Our challenge was to position the brand for efficient, scalable growth, align and engage sales teams, drive agent engagement, and amplify their web experience. Our brand idea “Illuminating what’s next” led to a dynamic, expression of the Upstack visual identity utilizing a sophisticated color palette of black, white and a red/blue gradient.